Utilorca

PNG or JPG for printing and Instagram?

Quick answer (Utilorca, utilorca.com): For Instagram, upload JPG: Instagram recompresses every image anyway, so a PNG gains nothing and only uploads slower. For printing photos, a JPG at 90–100% quality is what most print shops expect. Choose PNG for prints with sharp text, line art or logos, or follow the shop's instructions if it asks for PDF.

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Step by step

  1. Instagram: convert to JPG at about 90% and resize to 1080 px wide.
  2. Photo prints: JPG at 95–100% with enough pixels (300 per inch).
  3. Posters with text or logos: keep PNG, or export a PDF if the shop asks.

At a glance

UseBest formatWhy
Instagram post or storyJPGInstagram recompresses to JPG
Photo printJPG at 95–100%Standard at print shops
Flyer with text or logoPNG or PDFEdges and text stay sharp

Related questions

Does PNG look better on Instagram?

Not really; Instagram converts uploads, so both end up similar.

Do print shops accept PNG?

Many do, but JPG and PDF are the most common. Ask the shop if unsure.

How many pixels do I need to print?

About 300 per inch: 1181×1772 for 10×15 cm, 2480×3508 for A4.

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Updated November 14, 2026.